AiM, brand with a rabbit in the logo. Oversize silhouettes, focus on detail, symbolism, story, graphic elements, absurdity, is the language of the brand communication. The disturb of the stereotype, the feeling of freedom and the uniqueness, is what it wants to bring to its wearers. Behind this aesthetics is young designer Michaela Hriňová, who is a student of Thomas Bata University in Zlín.
Don´t be afraid to escape from the crowd and do things differently in life. Not just in an attempt to succeed, but for the experience and the journey as well. This is a message which she wants to transmit.