AiM, brand with a rabbit in the logo. Oversize silhouettes, focus on detail, symbolism, story, graphic elements, absurdity, is the language of the brand communication. The disturb of the stereotype, the feeling of freedom and the uniqueness, is what it wants to bring to its wearers. Behind this aesthetics is young designer Michaela Hriňová, who is a student of Thomas Bata University in Zlín.